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For example, if you were one of the first legal cannabis companies in the US, you would have had your pick of business names. However, as time goes on and more and more people try to get in on the booming success of the cannabis industry, the more obvious “covetable” names grow scarce. Naming changes fast.
Here’s the realm where things start to get slightly more interesting. At $100,000 ARR, you are likely at a point where at the very least you are working on it full-time, and you could probably have another employee or co-founder and maybe even some part-time folks.
